The oral care industry in India is witnessing significant developments with the launch of new products and campaigns. Colgate has introduced the Visible White Purple Serum, a whitening booster that uses purple pigments to neutralize yellow tones and provide an instant color-correcting effect. The serum can be applied after brushing teeth and is designed for on-the-go touch-ups. This launch marks a significant move for Colgate in India’s oral beauty sector, following the positive response to its Visible White Purple Toothpaste introduced in 2024.
Meanwhile, Sensodyne has launched Pronamel, a toothpaste formulated to strengthen and protect tooth enamel. The launch aims to address the critical yet often overlooked issue of enamel wear, which affects 95% of the Indian population, according to data from Kantar Oral Care U&A Study. Despite its prevalence, awareness of enamel wear remains low, with only 8% of the population aware of the condition. Sensodyne’s awareness campaign spans TV, digital, social media, print, and outdoor platforms to educate consumers about the importance of enamel care.
In other news, Garnier Men has launched the AcnoFight Gentle Cleanser, a gel-textured cleanser powered by salicylic acid and Centella to fight pimples gently and effectively without compromising comfort. The brand has also appointed Indian national cricketer Abhishek Sharma as its new brand ambassador, representing the modern Indian man who is strong yet sensitive. The association aims to redefine modern men’s skin care, combining power with gentleness.
These launches and campaigns reflect the growing importance of oral care and skin care in India, with brands focusing on innovative products and effective marketing strategies to educate and engage consumers. As the demand for premium oral care and skin care products continues to rise, companies are investing in research and development to create products that cater to the specific needs of Indian consumers. With the increasing awareness of the importance of oral health and skin care, these launches are expected to resonate with consumers and drive growth in the industry.