Himalaya Wellness, a trusted personal care brand in India, has launched a new campaign called #StrongWomenSoftSkin to introduce its innovative Cocoa Butter Intensive Serum Body Lotion. The campaign partners with the Indian Women’s Ice Hockey Team to celebrate women who push boundaries and face challenges with resilience. The digital video campaign features the team using the lotion before taking to the ice, highlighting its ability to keep skin moisturized even in extreme winter conditions.
The lotion is a first in its category, combining the benefits of serum and 100% natural-origin extracts for deep, lasting care. It provides 48-hour moisturization and maintains skin-friendly pH 5.5 protection, making it the gold standard in moisturization. According to Rajesh Krishnamurthy, Business Director- Consumer Products Division, Himalaya Wellness, the partnership with the Indian Women’s Ice Hockey Team allows the brand to celebrate strength and resilience, values that have always been at the heart of Himalaya Wellness.
The campaign aims to inspire confidence and remind women that while they chase their goals, Himalaya Lotion cares for their skin every step of the way. Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, added that the brand is committed to nurturing potential and powering dreams, and is proud to stand behind women who play with heart, lead with purpose, and inspire a generation to rise both on and off the field.
The partnership with the Indian Women’s Ice Hockey Team is a perfect match, as both the team and Himalaya Wellness value care, protection, and resilience. Harjinder Singh, General Secretary, Ice Hockey Association of India, commented that playing on ice demands exceptional strength, focus, and resilience, and the partnership with Himalaya Wellness feels like a perfect match.
The campaign #StrongWomenSoftSkin shows that just as athletes rely on resilience and endurance to face challenges, the skin too deserves care that stands strong in every condition. With this launch and partnership, Himalaya Wellness reinforces its commitment to delivering personal care that blends nature and science, and celebrates the strength, resilience, and confidence of the women it aims to empower. Overall, the campaign is a celebration of women’s strength and resilience, and the importance of taking care of one’s skin in the face of challenges.