Nestlé, the confectionery giant, has made a significant update to its KitKat packaging in an effort to reduce plastic waste. The company has introduced a paper outer layer for KitKat multipacks of three, six, and 10 bars in France, while keeping the individual bars wrapped in plastic. This change is expected to result in 24 fewer tons of plastic waste annually, and Nestlé plans to roll out this change across Europe.
The move is a step in the right direction, as plastic waste poses a significant threat to wildlife and the environment. Plastic waste can shed microplastics, which can be ingested by humans and cause various health problems. Additionally, producing plastic requires dirty energy and raw materials, contributing to atmospheric pollution and exacerbating destructive weather patterns.
However, switching to paper packaging is not without its costs. Paper production relies on wood, which can lead to deforestation and loss of biodiversity. Nevertheless, Nestlé claims that its paper sourcing is 93.5% free from deforestation, and the company is working to reduce its environmental impact.
Nestlé has faced criticism in the past for its environmental record, including dumping plastic bottles and deceitful marketing about bottle recyclability. Despite this, the company is taking steps to improve its sustainability, including trialing paper packaging for individual KitKat bars in Australia.
The company’s efforts are driven by the need to reduce its environmental impact and mitigate the risks posed by climate change. Climate issues pose a threat to Nestlé’s bottom line, as dropping cocoa crop yields have forced an increase in costs. By switching to paper packaging, Nestlé aims to meet consumer expectations and reduce its plastic waste.
As Florence Audoyer, general manager at Nestlé France, stated, “With this initiative, we illustrate our ability to innovate responsibly.” The company plans to remove plastic overwrap from its iconic KitKat brand by the end of 2025, marking a significant turning point in the brand’s history.
Overall, Nestlé’s move to reduce plastic waste is a positive step towards a more sustainable future. While there are still challenges to be addressed, the company’s efforts demonstrate a commitment to reducing its environmental impact and improving its sustainability. As consumers, we can support companies like Nestlé that are taking steps to reduce waste and promote sustainability.