Himalaya Wellness, a leading wellness and personal care company in India, has launched its new Cocoa Butter Intensive Serum Body Lotion, along with a campaign called #StrongWomenSoftSkin. The campaign features the Indian Women’s Ice Hockey Team and aims to promote the brand’s commitment to combining scientific innovation with natural care. The initiative celebrates the shared values of strength, endurance, and compassion between the athletes and the brand’s philosophy of holistic wellness.
The campaign film showcases the Indian Women’s Ice Hockey Team preparing for a match, highlighting the balance between inner resilience and external care. The lotion, designed to protect skin in extreme conditions, mirrors the team’s determination to perform in one of the toughest sporting environments. The product is formulated with natural-origin ingredients, including cocoa butter, and offers up to 48-hour moisturization.
The collaboration between Himalaya Wellness and the Indian Women’s Ice Hockey Team is a celebration of strength and resilience, values that are at the heart of the brand. The campaign aims to inspire confidence in women and remind them that while they chase their goals, Himalaya Lotion cares for their skin every step of the way. The partnership also reflects the brand’s commitment to innovation rooted in nature and aligned with evolving consumer needs.
The campaign #StrongWomenSoftSkin is a refreshing blend of empowerment and innovation, spotlighting the strength of India’s women athletes while positioning Himalaya Wellness as a champion of real-world endurance and authenticity in beauty communication. The initiative is part of the brand’s mission to blend science with nature, while supporting platforms that amplify women’s confidence, resilience, and representation in sport and society.
The launch of the Cocoa Butter Intensive Serum Body Lotion and the #StrongWomenSoftSkin campaign marks a significant milestone for Himalaya Wellness, as it continues to strengthen its position in the market. The brand’s commitment to innovation, natural care, and women’s empowerment is evident in this initiative, and it is likely to resonate with consumers who value these aspects. Overall, the campaign is a powerful tribute to the strength and resilience of women, both on and off the field.