The rise of GLP-1 drugs, such as Wegovy and Ozempic, is revolutionizing the food industry by suppressing appetites and curbing cravings. While some companies are waiting to see how this trend will impact sales, Nestlé is taking a proactive approach by launching products specifically designed for GLP-1 users. As the first major consumer packaged goods (CPG) company to do so, Nestlé is targeting the growing demand for weight management products.
Nestlé has partnered with the University of California, Davis, and the Australian Catholic University to accelerate innovation in nutrition and health. These partnerships will focus on areas such as weight management, women’s health, and healthy longevity. The company is also establishing an incubator program to support start-ups and develop “disruptive ideas” grounded in cutting-edge science and technological advances.
Nestlé has identified weight management as a “growth platform” for the company, with an estimated 41 million people in the US alone using GLP-1 drugs. The company is already selling high-protein, high-fiber, portion-controlled ready meals for GLP-1 users through its Vital Pursuit brand. Additionally, Nestlé has developed its own whey protein microgel technology to manage blood sugar levels and appetite control in beverages.
The company’s goals align with its R&D Accelerator program, which supports work on innovative ideas that address evolving consumer needs. Nestlé is committed to supporting people on weight-loss journeys with the right nutrition, including protein, biotics, and collagen. With the GLP-1 market expected to continue growing, Nestlé is well-positioned to capitalize on this trend and provide innovative products that meet the changing needs of consumers.
As the food industry responds to the rise of GLP-1s, companies like Nestlé are adapting by reformulating products, introducing portion control, and developing satiety science. The Weight Management Digital Summit 2025 will bring together leading experts, brands, and researchers to discuss the opportunities and challenges presented by the GLP-1 revolution. With more innovation on the horizon, Nestlé is poised to remain a leader in the weight management market and provide consumers with the products and support they need to achieve their health goals.