Procter & Gamble’s (P&G) Children’s Safe Drinking Water (CSDW) Program has achieved a remarkable milestone, delivering 25 billion liters of clean water to families and communities in need across over 100 countries. This program, which was launched in 2004, aims to provide clean drinking water to those who lack access to it, a basic human right that is still denied to nearly 2 billion people worldwide. The program’s success is attributed to the innovative P&G Purifier of Water packet, a small sachet that can turn 10 liters of contaminated water into safe drinking water in just 30 minutes.
The CSDW Program has transformed the lives of countless families, particularly children, by providing them with access to clean water. This has led to a reduction in waterborne diseases, improved health, and increased opportunities for education and economic growth. The program has also had a positive impact on communities, enabling families to pursue economic opportunities and reducing the burden on women and girls who are often responsible for managing water.
P&G’s achievement is a result of its collaboration with over 150 partner organizations, including non-governmental organizations (NGOs) such as AmeriCares, CARE, ChildFund, Save the Children, and World Vision. These partnerships have been instrumental in reaching remote communities and ensuring that clean water is available where it is needed most.
The impact of the CSDW Program extends beyond just providing clean water. It has also contributed to improved health, education, and community growth. By killing bacteria, viruses, and parasites, the P&G Purifier of Water packet has helped to reduce the number of children who die from waterborne diseases. Access to clean water has also enabled children, particularly girls, to attend school consistently, building brighter futures for themselves and their communities.
While P&G has achieved its goal of delivering 25 billion liters of clean water ahead of schedule, the company recognizes that there is still much work to be done. The global water crisis persists, and a significant portion of the world’s population still lacks access to clean water. As such, the CSDW Program will continue to serve as a critical bridge during disasters and crises, delivering immediate relief until longer-term water solutions can be established.
P&G’s achievement is a call to action, highlighting the shared responsibility that we all have in addressing the global water crisis. The company remains committed to transforming lives through the power of clean water and will continue to work with its partners to expand the reach of the program, ensuring that more families can benefit from access to this basic human right.