Procter & Gamble Korea, a leading household cleaning and hygiene product company, has introduced an innovative solution to support visually impaired consumers. In collaboration with the Korea Consumer Agency, the company has developed and donated Braille tags and stickers for its laundry products to the Korea Blind Union. The donation, valued at 170 million won ($120,000), includes 10,040 tags and 10,000 stickers that can be attached to detergent products, allowing visually impaired individuals to easily identify the products.
The Braille tags come in different colors, representing various products such as detergent, fabric softener, and shampoo. The stickers, designed for smaller containers, will also aid in identifying cosmetic cases. The Korea Blind Union will distribute these helpful items to households with visual impairments across the country through its 17 offices.
In addition to the Braille tags and stickers, P&G Korea has also donated shampoo and fabric softener products worth 22 million won under its flagship brands, Head & Shoulders and Downy. This donation is part of an annual initiative launched in 2022, which aims to provide support to disadvantaged consumers. The company has participated in this initiative every year since its inception.
To further enhance shopping convenience for disabled consumers, the cooperative will begin producing audiobooks that provide information about hygiene products and their safe use. This effort will help bridge the gap in accessing image-based information, making it easier for visually impaired individuals to navigate and make informed purchasing decisions.
P&G Korea’s CEO, Lee Chee-young, emphasized the company’s commitment to supporting vulnerable groups of consumers and creating a culture that embraces inclusivity. The company’s efforts demonstrate a dedication to improving the lives of visually impaired individuals and promoting accessibility in everyday products. By providing simple yet effective solutions, P&G Korea is setting an example for other companies to follow, highlighting the importance of inclusivity and accessibility in the consumer goods industry.