Himalaya Wellness has launched a campaign called “Unspot Your Natural Glow” ahead of International Turmeric Day, which is observed on October 8th. The campaign features actor Mithila Palkar and highlights the Himalaya Turmeric Range, a skincare line that includes a face wash, serum, and dark spot clearing cream. The range combines natural ingredients, such as turmeric, with scientific formulation to address common skincare concerns like dark spots and uneven skin tone.
According to the brand, 80% of Indian women experience uneven skin tone and dark spots, making this range a necessary solution. The campaign’s key message reflects the brand’s approach to skincare for modern Indian women, emphasizing the importance of revealing one’s natural glow. The campaign film is set in a natural golden-hour environment, representing glowing skin, and features Mithila Palkar, who connects with the idea of celebrating natural skin.
Ragini Hariharan, Marketing Director of Himalaya Wellness, stated that the campaign is a celebration of the modern woman, who is discerning, confident, and looking for skincare that aligns with her values. The brand has combined turmeric with niacinamide and glycolic acid to create a clinically tested formula that clears dark spots and reveals natural glow. Abhishek Ashat, General Manager of Face Care Category, added that the range addresses one of the most common skin concerns and stays true to Himalaya’s promise of effective, nature-backed skincare.
The campaign will run across digital platforms, retail touchpoints, and festive outdoor activations, and will also feature influencer-led activities on International Turmeric Day. The launch is part of Himalaya Wellness’ broader move into the beauty category, combining natural ingredients and science-driven formulations. The brand aims to provide effective and trustworthy skincare solutions that align with the values of modern women. Overall, the “Unspot Your Natural Glow” campaign is a refreshing and empowering message that celebrates natural skin and promotes the use of turmeric in skincare.