Himalaya Wellness has launched a new campaign for its Turmeric Range, featuring actor Mithila Palkar, ahead of International Turmeric Day on October 8th. The campaign, “Unspot Your Natural Glow,” aims to promote the brand’s skincare products that blend natural ingredients with cutting-edge science to deliver radiant skin. The range includes a face wash, serum, and dark spot clearing cream, designed to address common skincare concerns such as dark spots and uneven skin tone.
The campaign speaks to the aspirations of modern Indian women who seek a natural glow, rather than artificial perfection. According to studies, 80% of Indian women experience uneven skin tone and dark spots, and Himalaya’s Turmeric Range is designed to address this need. The range features organically sourced turmeric, niacinamide, and glycolic acid, which work together to reveal the skin’s natural glow.
The campaign’s visual storytelling is set in a natural setting lit by fireflies, which represents glowing skin. Mithila Palkar brings the message to life, saying that she connects with the idea of celebrating natural skin in a world obsessed with filters and perfection. The brand’s marketing director, Ragini Hariharan, added that the campaign is a celebration of the modern woman who is discerning, confident, and looking for skincare that aligns with her values.
The Himalaya Turmeric Range is being promoted across digital platforms, retail touchpoints, and festive outdoor activations, creating a 360° brand presence. The brand is also partnering with influencers to promote the benefits of turmeric in skincare on International Turmeric Day. With this launch, Himalaya Wellness is redefining the beauty category by promoting nature-powered beauty and authenticity. The Turmeric Range is more than just skincare; it’s a movement towards confidence and self-care.
Himalaya Wellness’s business director, Rajesh Krishnamurthy, said that the range is a fusion of nature and science that not only clears dark spots but reveals the skin’s natural glow. The brand’s general manager, Abhishek Ashat, added that the range addresses one of the most common skin concerns and offers a clinically tested formula that clears dark spots and reveals natural glow. Overall, the campaign aims to empower women to celebrate their natural beauty and skin, rather than striving for artificial perfection.