Himalaya Wellness has launched a new campaign for its Turmeric Range, featuring actress Mithila Palkar, ahead of International Turmeric Day on October 8th. The campaign, “Unspot Your Natural Glow,” aims to redefine skincare for the modern Indian woman by combining the power of science and natural ingredients. The range, which includes a face wash, serum, and cream, targets common skincare concerns such as dark spots and uneven tone, using organically sourced turmeric, niacinamide, and glycolic acid.
According to studies, 80% of Indian women experience uneven skin tone and dark spots, and the Himalaya Turmeric Range is designed to address this need. Rajesh Krishnamurthy, Business Director of Himalaya Wellness, stated that the range is a fusion of nature and science that not only clears dark spots but reveals the skin’s natural glow. The campaign’s visual storytelling features Mithila Palkar in a natural setting, surrounded by fireflies, which symbolize glowing skin.
Mithila Palkar expressed her connection to the campaign’s message, stating that it feels refreshing and empowering to celebrate natural skin in a world obsessed with filters and perfection. Ragini Hariharan, Marketing Director of Himalaya Wellness, said that the campaign is a celebration of the modern woman who is discerning, confident, and looking for skincare that aligns with her values.
The campaign will be rolled out across digital platforms, retail touchpoints, and festive outdoor activations, creating a 360-degree brand presence. On International Turmeric Day, influencers around the country will speak about the benefits of turmeric in skincare as part of an influencer-led activation. With this launch, Himalaya Wellness is not only entering the beauty category but also redefining it, with the Turmeric Range being more than just skincare – it’s a movement towards authenticity, confidence, and nature-powered beauty.
Abhishek Ashat, General Manager of Face Care Category at Himalaya Wellness, stated that the Unspot Your Natural Glow campaign addresses one of the most common skin concerns – dark spots – by blending organically sourced turmeric with niacinamide and glycolic acid. The range has been clinically tested and is designed to clear dark spots and reveal natural glow, staying true to Himalaya’s promise of effective, nature-backed skincare. Overall, the campaign aims to empower women to celebrate their natural skin and find confidence in their own glow.