Himalaya Wellness has launched a new campaign for its Turmeric Range, featuring actress Mithila Palkar, ahead of International Turmeric Day on October 8. The campaign, titled “Unspot Your Natural Glow”, aims to promote the range as a solution for dark spots and uneven skin tone, while celebrating authentic beauty for modern Indian women. The Turmeric Range includes a face wash, serum, and dark spot clearing cream, all powered by organically sourced turmeric, niacinamide, and glycolic acid.
According to Rajesh Krishnamurthy, Business Director of Himalaya Wellness’ Consumer Products Division, the range combines nature and science to deliver effective skincare solutions. The campaign targets the 80% of Indian women who experience uneven skin tone and dark spots. Mithila Palkar, the face of the campaign, expressed her connection to the idea of celebrating natural skin, finding it refreshing and empowering in a world obsessed with filters and perfection.
Ragini Hariharan, Marketing Director of Beauty and Personal Care, added that the campaign celebrates the modern woman who values effective and trustworthy skincare. Abhishek Ashat, General Manager of Face Care Category, noted that the range addresses one of the most common skin concerns – dark spots – with a clinically tested formula that clears dark spots and reveals natural glow.
The campaign will be rolled out across digital platforms, retail touchpoints, and outdoor activations, with an influencer-led initiative on International Turmeric Day. Himalaya Wellness aims to redefine the beauty segment by championing authenticity, confidence, and nature-powered beauty. With this launch, the company is promoting a message of self-acceptance and natural beauty, encouraging women to embrace their unique skin tone and texture.
The use of turmeric, a traditional Indian ingredient, is a key aspect of the campaign. Turmeric has long been known for its skincare benefits, and by combining it with niacinamide and glycolic acid, Himalaya Wellness has created a range that is both effective and trustworthy. The campaign’s focus on natural ingredients and authenticity is likely to resonate with Indian women who are looking for skincare solutions that align with their values. Overall, the “Unspot Your Natural Glow” campaign is a bold and refreshing take on the traditional beauty narrative, promoting a message of self-love and acceptance.