As of 2025, Procter & Gamble (P&G) has been leveraging reverse mentoring to bridge the gap between technical experts and C-suite executives. This approach has been instrumental in accelerating innovation, broadening mindsets, and preparing leaders for a digitally driven future. Reverse mentoring involves pairing senior leaders with younger, tech-savvy employees who can provide guidance on digital tools, processes, and problem-solving.
One example of reverse mentoring at P&G is the CIO Technical Advisory Board, which comprises senior-level technologists who advise and support the Chief Information Officer (CIO) and other senior executives on emerging technologies. The board has tackled challenges such as defining AI governance and researching the potential of quantum computing in consumer goods companies. According to Seba Borgnia, Lead of the CIO Technical Advisory Board, this group has the power to be transformative and deliver strong business results for P&G.
Another example of reverse mentoring is in Baby Care Product Supply, where a program launched in January 2024 has paired executive leaders with digital mentors to build critical digital skills. This program has received high praise from participants, who have reported improved productivity and a shift in mindset towards embracing digital transformation. For instance, Cem Canikoglu, HR Senior Director for Global Baby Care Product Supply, was paired with a mentor who helped him automate reporting tasks, unlocking capabilities he didn’t know were there.
Other leaders, such as Edoardo Rubbiani and Julia Semenchenko, have also benefited from reverse mentoring. Rubbiani’s mentor helped him close the gap between leadership mindset and technical knowledge, while Semenchenko’s mentor expanded her fluency in AI and gave her the confidence to apply those skills in real-time. According to Rubbiani, digital transformation is not just about technology, but also about changing mindsets and embracing a cultural shift.
Overall, reverse mentoring at P&G is a strategic lever for innovation, inclusion, and future-ready leadership. By listening to voices from every level, P&G is building digital muscle and creating a culture where every perspective helps shape what’s next. As the company continues to navigate the rapidly changing digital landscape, reverse mentoring will play a critical role in preparing leaders for the challenges and opportunities that lie ahead.