As of October 1, 2025, Procter & Gamble (P&G) continues to make progress in reducing water consumption in its operations and restoring water in water-stressed areas around the world. The company’s Water Positive Future strategy, announced in 2022, aims to restore more water than is consumed at P&G manufacturing sites in 18 water-stressed areas globally. To achieve this goal, P&G is supporting various projects, including two new initiatives in China and India.
In China, P&G is partnering with the China Environmental Protection Foundation (CEPF) to improve water quality in the Haihe Basin. The project involves installing solar aerators and ecological floating islands with aquatic plant purification capabilities in a canal in Tianjin City. The initiative also engages the local community by improving the riverbank near residential areas.
In India, P&G is working with the Bonneville Environmental Foundation and the Centre for Environment Concerns (CEC) to implement a technology called “SWAR” (System of Water for Agriculture Rejuvenation) in the Musi-Krishna River Basin. The SWAR technology delivers water directly into the soil, reducing the amount of water needed for irrigation and minimizing the impact on local groundwater aquifers. The project also aims to educate farmers on the benefits of sub-surface irrigation to support the adoption and scaling of this solution.
P&G’s water conservation efforts are guided by its Ambition 2030 goal, which prioritizes water-stressed basins and focuses on improving, managing, or protecting freshwater resources. The company collaborates with partners such as the World Resources Institute (WRI) and the World Wildlife Fund (WWF) to assess and prioritize basins based on water stress levels and potential impact.
By supporting these projects, P&G aims to address shared water challenges and make a meaningful difference in water-stressed areas. The company’s strategy will continue to evolve as its understanding of global water issues grows, and it will maintain its commitment to supporting a wide range of partners to amplify impact and accelerate solutions for a water-positive future. P&G’s progress and commitments can be tracked through its Water Positive Future Strategy, ESG Investor Portal, and Citizenship Report.