Himalaya BabyCare has launched a new campaign called “Maa Ka Bharosa”, which aims to celebrate the trust and bond between mothers and their babies. The campaign consists of six digital video commercials that showcase everyday moments of motherhood, such as massage time and bath time, and highlight the importance of gentle and nurturing care. Each film features a hero product from the Himalaya BabyCare range, including Gentle Baby Lotion, Gentle Baby Shampoo, and Baby Crème.
The campaign is rooted in the ancient Ayurvedic science of infant care, known as Kaumarabhritya, which emphasizes the use of natural ingredients and gentle care to promote healthy development. Himalaya BabyCare’s products are designed to provide safe and effective care from the first day, with up to 99% of ingredients being of natural origin and pH 5.5 balanced to support a baby’s sensitive skin.
According to Chakravarthi N V, Director of BabyCare at Himalaya Wellness Company, the campaign is a tribute to the strength and care of mothers and a celebration of the trust they have placed in the brand over the years. The products feature ingredients such as Olive Oil, Almond Oil, Licorice, and Aloe Vera, which are designed to protect and nourish a baby’s skin while supporting its natural barrier.
The “Maa Ka Bharosa” campaign will be rolled out across Himalaya’s digital and social media platforms, reinforcing the brand’s core belief that gentle and trusted care is essential for building deeper bonds between mothers and their babies. By highlighting the importance of natural ingredients, gentle care, and trust, the campaign aims to reassure mothers that they are making the right choice for their baby’s care and well-being. Overall, the campaign is a heartfelt tribute to the unwavering trust shared between mothers and the Himalaya BabyCare brand.