Procter & Gamble, a multinational consumer goods corporation, has recently launched a new production line at its Urlați factory in Prahova County, Romania. The company will be producing Lenor scented pearls, a innovative product in the fabric care sector, at this facility. This move marks an expansion of the company’s operations in Romania, where it already has a significant presence.
The Urlați factory has been in operation for several years, with Procter & Gamble inaugurating a production line for Ariel PODs detergent capsules four years ago. The company’s investment in Romania is a testament to the country’s attractive business environment and skilled workforce.
Procter & Gamble’s financial performance in Romania has been strong, with the company reporting a turnover of RON 2.59 billion (approximately USD 650 million) for its distribution arm, Procter & Gamble Distribution, in the previous year. Additionally, Procter & Gamble Marketing Romania reported a turnover of RON 278.7 million (approximately USD 70 million) during the same period.
The company’s decision to produce Lenor scented pearls in Romania is likely driven by the country’s strategic location, competitive costs, and access to a skilled workforce. The production of this innovative product is expected to create new job opportunities and contribute to the local economy.
Procter & Gamble’s expansion in Romania demonstrates the company’s commitment to investing in emerging markets and its confidence in the country’s economic potential. The company’s presence in Romania is also expected to drive growth and innovation in the consumer goods sector, with the introduction of new products and technologies.
Overall, Procter & Gamble’s new production line in Romania is a significant development for the company and the country, highlighting the attractiveness of Romania as a business destination and the company’s commitment to investing in innovative products and technologies.