Parle Products, a leading Indian manufacturer of biscuits and confectionery, has launched a new campaign called “Catch up over Hide & Seek Caffé Mocha” featuring Bollywood stars Ananya Panday and Lakshya. The campaign is centered around Parle Platina Hide & Seek’s premium coffee variant, Caffé Mocha, which combines the rich aroma of real coffee with the indulgence of high-quality choco chips. This unique offering is designed to delight coffee enthusiasts and cookie fans alike.
The campaign aims to celebrate the joy of connections and create a cultural moment that resonates with Gen Z and millennial audiences. By associating with Ananya Panday and Lakshya, the brand seeks to elevate its imagery and strengthen its connection with younger generations. According to Mayank Shah, Vice President at Parle Products, “Hide & Seek has always stood for joy, fun, and unforgettable moments. With Caffé Mocha, we are raising the bar by blending two global favorites, coffee and choco chip cookies into a one-of-its-kind indulgence.”
The campaign’s ad film features Ananya Panday and Lakshya engaging in playful banter, showcasing how the cookie can break the ice and open up new connections. Both actors have expressed their excitement about representing the brand, with Panday stating that “coffee and cookies are my ultimate comfort combo, and Hide & Seek Caffé Mocha captures that perfectly!” Lakshya added that the campaign brings to life a playful and relatable connect that shows how sharing a coffee cookie can spark meaningful connections.
The “Catch up over Hide & Seek Caffé Mocha” campaign is designed to resonate with India’s growing coffee culture, inviting consumers to celebrate little joys and connections over every bite. With this campaign, Parle Products aims to strengthen Hide & Seek’s position as the most loved cookie brand in India and create a cultural moment that connects deeply with today’s generation. The campaign’s message is simple: grab a Hide & Seek Caffé Mocha cookie and catch up with friends and loved ones, making it a part of your own stories.