The Himalaya brand has been a trusted name in the skincare industry for over 25 years, particularly with its iconic neem face wash. However, with the rise of Gen Z, the brand recognized the need to refresh its narrative to resonate with this new generation of consumers who value authenticity, inclusivity, and education. To achieve this, Himalaya launched “The World of Neem” event, an interactive and educative experience designed to showcase the power of neem beyond just product showcases.
The event aimed to educate attendees about the benefits of neem, addressing skincare myths and encouraging interactive learning. Himalaya’s strategy is centered around staying real and accessible, with a focus on transparency and inclusivity. The brand has partnered with influencers and creators to create a two-way conversation, listening to their feedback and engaging with them in a more meaningful way.
Himalaya’s neem face wash, affectionately known as the “OG face wash,” has been a market favorite for decades. However, the brand has continuously evolved, reflecting confident and city-smart women who tackle life head-on, even with skin challenges. The newly launched neem face wash takes a step further, using not just neem leaf but five parts of the plant to maximize benefits, while also aligning with the brand’s sustainability ethos.
The brand has also shifted its approach to influencer collaborations, focusing on authenticity and long-term partnerships. Influencers are seen as partners, not just promoters, and are educated on the science and story behind the products before sharing them with their audience. This approach has been successful, as seen in the brand’s recent “Skip the Pimple” campaign, which resonated with young audiences.
Looking forward, Himalaya plans to strengthen its storytelling and influencer strategy, with a focus on digital and influencer-led storytelling that stays true to the brand’s core: nature backed by science. By doing so, the brand aims to continue earning trust with its consumers, not just functionally but emotionally. The “World of Neem” event marks just the beginning of this new chapter for Himalaya, as the brand looks to connect with Gen Z consumers and establish itself as a leader in the skincare industry.