This Friendship Day, Parle-G, a beloved Indian biscuit brand, has released a heartwarming film that pays tribute to the evolving relationship between mothers and daughters. The film is a call to appreciate the unsung friendships in our lives, specifically the bonds between family members that are often overlooked. The campaign encourages viewers to pause and reflect on the relationships that have been a constant presence in their lives, providing love, care, and support.
The film tells the story of a mother and daughter’s journey from a traditional, authoritarian relationship to a deeper, more empathetic friendship. As the daughter grows older, the mother evolves from a stern figure to a confidante, creating a lifelong bond between them. The film captures this emotional journey with simplicity and honesty, showcasing the transition from dependency to deep connection.
According to Mayank Shah, Vice President at Parle Products, the film honors not just friendships but also the deeper bonds of companionship with family members who have been a silent pillar of support throughout our lives. The brand has always celebrated core emotions, and this film is a natural extension of that.
The film’s creators, Thought Blurb Communications, aimed to reflect the generational shift in parenting, where parents are now more empathetic and willing to build trust with their children. Renu Somani, National Creative Director, shared her personal experience as a daughter and mother, highlighting the mutual growth and evolution of the mother-daughter relationship.
This Friendship Day, Parle-G invites everyone to celebrate the friendships that begin at home, in the kitchen, or at the dining table. The film is a reminder that the journey from a traditional mother-daughter relationship to a lifelong friendship is one of life’s most beautiful transitions. Like Parle-G, this bond is a lifelong connection that can bring joy and comfort to our lives. The film is a tribute to the power of relationships and the importance of nurturing and appreciating them.