The iconic dairy brand Amul has paid a quirky tribute to the Malayalam cinema’s first female superhero film, Lokah: Chapter 1 – Chandra. The film, written and directed by Dominic Arun, was released on August 28 and has been making waves since then. Amul’s creative doodle features an animated picture of Kalyani Priyadarshan, who plays the superhero in the film, holding a slice of bread covered with butter. The backdrop reflects the movie’s action-packed theme, and the tagline “Lokahl superhero, chapter 1 of breakfast” cleverly connects the poster to the blockbuster film.
Lokah: Chapter 1 – Chandra has been a game-changer for Malayalam cinema, featuring a female superhero at its center. The movie has already surpassed Mohanlal’s Hridayapoorvam at the box office and continues to win hearts for its strong storyline, stunning visuals, and impressive performance by Kalyani Priyadarshan. The film’s producer, Dulquer Salman, has praised Kalyani’s dedication and effort in shaping her character, saying that she is like a sister to him.
The film revolves around Chandra, a young woman who comes back to Bengaluru after two decades in Sweden. Her mysterious evening outings draw the curiosity of two neighborhood boys, and what follows is the discovery of Chandra’s hidden past. The investigation drives the core of the narrative, and the film’s roaring success has led to the producer beginning work on Lokah Part 2.
Amul’s tribute to the film has added to its buzz, with the brand’s iconic cartoons celebrating big moments in a quirky and creative way. The tribute has been posted on Amul’s official Instagram page, and the caption reads, “Topical: Malayalam film Lokah Chapter 1 – Chandra creates sensation!” The film’s success is a significant milestone for Malayalam cinema, and Amul’s tribute is a testament to its impact on popular culture. With the film’s sequel already in the works, fans are eagerly awaiting the next installment of the Lokah series.