Marico Limited, a leading company in the Indian FMCG sector, celebrated World Coconut Day by launching a comprehensive initiative to empower coconut farmers in Tamil Nadu. The company hosted knowledge-sharing platforms and training sessions for over 500 coconut farmers across four locations: Coimbatore, Vellore, Krishnagiri, and Thanjavur. This initiative is part of Marico’s commitment to sustainable agriculture and livelihood improvement, which is being driven by its Parachute Kalpavriksha Foundation.
The foundation, established in 2017, aims to transform agricultural outcomes by providing targeted knowledge sharing and technological support to farmers. The training modules offered by the foundation cover best-in-class farm management practices, digital literacy, financial literacy, and awareness of government schemes and subsidies. The programme also includes a dedicated app and call centre, which provides farmers with access to expert guidance and support on demand.
Through this initiative, Marico aims to address the pressing challenges faced by India’s coconut farming community. According to Amit Bhasin, Chief Legal Officer & Group General Counsel and Secretary of the CSR Committee, Marico Limited, the company’s approach is people-first and stakeholder-driven. By empowering farmers with knowledge and technology, Marico believes that it can create a ripple effect that extends far beyond its direct intervention.
The Parachute Kalpavriksha Foundation has set benchmarks for its reach and effectiveness, and its training modules have been designed to blend time-tested agricultural wisdom with cutting-edge technology. The foundation’s holistic ecosystem provides farmers with tailored assistance and guidance as they manage multiple facets of modern farming across different regions.
By celebrating World Coconut Day, Marico Limited has reaffirmed its commitment to the prosperity of India’s coconut farming community. The company believes that sustainable agriculture and farmer empowerment must go hand in hand, and it is working towards creating a positive impact on the lives of farmers and their communities. Through its Parachute Kalpavriksha Foundation, Marico Limited is making a significant contribution to the development of sustainable agriculture practices in India, and its efforts are likely to have a lasting impact on the country’s coconut farming sector.