The 13th edition of the Brand Footprint India report, released by Worldpanel by Numerator, provides valuable insights into the country’s most chosen FMCG brands. The report is based on Consumer Reach Points (CRPs), which combine population, penetration, and purchase frequency to provide a comprehensive view of consumer choices.
In the in-home category, Parle retained its top spot for the 13th consecutive year with 8,605 million CRPs, followed closely by Britannia with 8,241 million CRPs. Amul secured third place with 6,517 million CRPs. Notably, Surf Excel entered the top five for the first time, rising from 8th in 2023 to 5th in 2025. Haldiram’s also made a significant jump, entering the top 10 in-home rankings at 10th place with 2,513 million CRPs.
The report highlighted several brand-specific growth stories, including Balaji, which added 10 million new shoppers and grew CRPs by 22% through expanded rural presence and smaller pack sizes. Everest recorded a 10% CRP increase by reaching seven million additional shoppers, while Goodknight saw 14% CRP growth through new mosquito-repellent products.
In the out-of-home (OOH) rankings, Britannia retained the top position with 655 million CRPs, followed by Haldiram’s with 510 million CRPs. Snacking brands continued to dominate the category, with Balaji and Amul being standout performers with 41% and 19% CRP growth, respectively.
The report noted that FMCG brand choices in India continued to grow in 2024, albeit at a slower rate than in 2023. The deceleration was primarily driven by a slowdown in the foods and beverages sector. However, smaller brands recorded higher CRP growth, aided by innovation, rural outreach, and niche product development.
A key trend noted in the report was the differential growth between larger and smaller brands. While established names showed signs of plateauing, smaller brands recorded higher CRP growth. The report also reaffirmed that the fastest-growing brands were those investing in innovation, affordability, and market expansion.
The Top 10 in-home FMCG brands in India for 2025 were Parle, Britannia, Amul, Clinic Plus, Surf Excel, Tata Consumer Products, Sunfeast, Nandini, Haldiram’s, and Aavin. For OOH, the rankings were led by Britannia, followed by Haldiram’s, Cadbury, Balaji, Parle, Amul, Lay’s, Kurkure, Sunfeast, and Bingo.
The report underlined India’s distinct consumption pattern, where homegrown and regional players continue to challenge multinational incumbents. The steady rise of Haldiram’s and Balaji reflected both the enduring strength of snacking and the ability of regional companies to scale nationally.
The report suggested that established players such as Parle and Britannia continue to lead by sheer scale, but their growth is increasingly being tested by challenger brands. Innovation and adaptability appear to be the defining characteristics of brands making the most headway.
For advertisers and marketers, the report’s findings serve as a reminder of the importance of shopper expansion strategies in a slowing but resilient market. Brands that manage to extend their consumer base appear better positioned to withstand both global uncertainty and domestic competition. Ultimately, the report reaffirms that consumer choice remains the most reliable test of a brand’s strength.