Srideep Kesavan, CEO of Heritage Foods, discusses the company’s vision for the Indian dairy industry, particularly in the value-added dairy segment. With a rich cultural heritage, India’s dairy consumption dates back 8,000 years, and Heritage Foods aims to blend tradition with modern nutrition, convenience, and mindful indulgence. The company’s Vision 2030 is to become India’s most admired dairy nutrition company, driven by four guiding principles of innovation: Excellence at the Source, Creating Value Through Consumer Delight, Shaping New Occasions, and The Pursuit of Better Never Ends.
Heritage Foods focuses on sourcing high-quality milk from farmers, ensuring great taste and purity. The company creates value for consumers by delivering more than expected, balancing quality, affordability, and relevance. By reimagining traditional products for modern lifestyles, Heritage Foods has transformed curd and paneer into convenient and healthy options. The company’s products are designed to meet the demands of urban consumers, with convenience, nutrition, and taste being key priorities.
To address the shift towards nutrition as a baseline expectation, Heritage Foods prioritizes functional and fortified product innovations, such as high-protein products and probiotic buttermilk. The company balances indulgence with health through “mindful indulgence,” where taste and wellness coexist in perfect balance. Heritage Foods ensures transparency and trust across the value chain by maintaining traceability, clean-label compliance, and consumer confidence.
Looking ahead, Heritage Foods expects the Indian value-added dairy market to grow over the next five years, driven by evolving consumer trends. The company will focus on creating products that blend authenticity with functionality, catering to health-conscious, convenience-seeking, and experience-driven consumers. With a commitment to innovation and quality, Heritage Foods is poised to remain a leading player in the Indian dairy industry.
Key takeaways from the interview include:
* Heritage Foods’ Vision 2030 is to become India’s most admired dairy nutrition company, driven by four guiding principles of innovation.
* The company focuses on sourcing high-quality milk, creating value for consumers, and reimagining traditional products for modern lifestyles.
* Heritage Foods prioritizes functional and fortified product innovations, such as high-protein products and probiotic buttermilk.
* The company balances indulgence with health through “mindful indulgence” and ensures transparency and trust across the value chain.
* Heritage Foods expects the Indian value-added dairy market to grow over the next five years, driven by evolving consumer trends.