Aashirvaad, India’s leading packaged atta brand, has launched a new product called “Aashirvaad Atta with High Protein”. This innovative offering aims to make it easier for consumers to meet their daily protein requirements. With the growing awareness of the importance of protein for overall health and wellbeing, Indian consumers are seeking affordable and accessible sources of protein. Aashirvaad’s new product is designed to provide a simple solution by adding protein to a staple food in Indian diets – rotis.
The new atta is a blend of wheat, soya, Bengal gram, and oats, which delivers approximately 15g of protein per 100g. This means that just three rotis made from this flour can provide around a quarter of the recommended daily protein requirement. According to Mr. Anuj Rustagi, Chief Operating Officer of ITC Ltd., the awareness about protein consumption is no longer limited to nutrition-conscious individuals, but has become a wider conversation among consumers who want to maintain an active lifestyle.
Aashirvaad Atta with High Protein is expected to be a rich source of protein for Indian families. The product will be available on e-commerce platforms in major cities such as Delhi, Mumbai, Bengaluru, Hyderabad, and Chennai, in 1kg and 5kg packaging. This launch is in line with Aashirvaad’s commitment to innovation and providing easy and assured solutions to consumers. By making protein more accessible and affordable, Aashirvaad aims to promote healthy eating habits and support the overall wellbeing of Indian consumers.
The launch of Aashirvaad Atta with High Protein is a significant development in the Indian food industry, as it addresses the growing demand for protein-rich products. With its thoughtfully selected blend of ingredients and affordable pricing, this product is likely to be well-received by consumers who are looking for convenient and healthy ways to meet their protein needs. As the brand continues to innovate and expand its product portfolio, it is expected to maintain its leadership position in the packaged atta market.