Top pharmaceutical and fast-moving consumer goods (FMCG) companies are reportedly lining up to acquire Wellbeing Nutrition, a Indian health supplement brand, at a likely valuation of ₹1,500 crore. The company, which offers a range of products including vitamins, minerals, and plant-based supplements, has gained significant traction in the Indian market.
Wellbeing Nutrition was founded in 2019 by Avnish Chhabria and has since then expanded its product portfolio to cater to the growing demand for health and wellness products in India. The company’s products are available online and offline across various channels, including e-commerce platforms, retail stores, and pharmacies.
The interest from top pharma and FMCG companies to acquire Wellbeing Nutrition is driven by the growing demand for health and wellness products in India. The Indian health supplement market is expected to grow significantly in the coming years, driven by increasing awareness about health and wellness, rising disposable incomes, and a growing middle class.
Companies such as Nestle, Abbott, and PepsiCo are reportedly in the fray to acquire Wellbeing Nutrition, along with some Indian pharma companies. The acquisition is expected to be a strategic move for these companies to expand their presence in the Indian health supplement market.
The valuation of ₹1,500 crore is likely to be a significant premium to Wellbeing Nutrition’s current revenue, which is estimated to be around ₹100-150 crore. However, the company’s strong brand presence, growing demand, and expanding product portfolio are expected to justify the valuation.
The acquisition of Wellbeing Nutrition is expected to be a lucrative opportunity for the acquirer, as the company has a strong distribution network and a loyal customer base. The acquirer is also expected to benefit from the company’s expertise in product development and marketing, which has enabled Wellbeing Nutrition to establish itself as a leading player in the Indian health supplement market.
Overall, the potential acquisition of Wellbeing Nutrition at a valuation of ₹1,500 crore is a significant development in the Indian health supplement market. It highlights the growing interest of top pharma and FMCG companies in the Indian market and their willingness to pay a premium to acquire strategic assets. The acquisition is expected to be a win-win for both the acquirer and Wellbeing Nutrition, as it will enable the company to expand its presence and offerings in the Indian market.