The Worldpanel Brand Footprint India 2025 report, released by Worldpanel by Numerator, has revealed the most chosen FMCG brands in India, both in-home and out-of-home. The report’s rankings are based on Consumer Reach Points (CRPs), which combine population, penetration, and purchase frequency. Parle has secured the top spot in the in-home category for the 13th consecutive year with 8,605 million CRPs, followed closely by Britannia with 8,241 million CRPs. Amul retained third place with 6,517 million CRPs.
In the out-of-home (OOH) category, Britannia retained the top position for the third straight year with 655 million CRPs. Haldiram’s followed with 510 million CRPs, while Cadbury, Balaji, and Parle completed the top five. Snacking brands dominated the OOH category, with Balaji and Amul being standout performers with 41% and 19% CRP growth, respectively.
The report highlights the growth of smaller and emerging players in the Indian FMCG market, with regional and challenger brands steadily gaining ground. The top 10 in-home FMCG brands in India for 2025 included Parle, Britannia, Amul, Clinic Plus, and Surf Excel, while the top 10 OOH FMCG brands included Britannia, Haldiram’s, Cadbury, Balaji, and Parle.
The report notes that India’s FMCG landscape is characterized by slower overall growth, but stronger opportunities for smaller and regional players. Established leaders are retaining dominance, but facing rising competition. The OOH market is defined by snacks, but showing room for diversification. The report’s findings suggest that brands that manage to extend their consumer base through innovation, new formats, or deeper rural reach are better positioned to withstand global uncertainty and domestic competition.
The managing director of Worldpanel by Numerator, K Ramakrishnan, stated that consumer choice remains the most reliable test of a brand’s strength. He noted that India continues to stand out as a growth-positive market compared to global trends, with much of the momentum coming from smaller and emerging players. The report’s findings serve as a reminder of the importance of shopper expansion strategies in a slowing but resilient market. Ultimately, the report suggests that the key to success in the Indian FMCG market lies in understanding and adapting to the changing consumer preferences and habits.