Marico, a leading Indian fast-moving consumer goods (FMCG) company, has set an ambitious target to become a Rs 20,000 crore company by 2030. The company aims to achieve this goal by doubling its revenue in the next five years. This target is a part of Marico’s long-term strategy to expand its presence in the Indian market and establish itself as a major player in the FMCG sector.
To achieve this target, Marico plans to focus on innovation, digital transformation, and expansion of its product portfolio. The company will invest heavily in research and development to create new and innovative products that cater to the changing needs of Indian consumers. Additionally, Marico will leverage digital platforms to enhance its distribution network, improve customer engagement, and increase its online presence.
Marico’s strategy also involves expanding its product portfolio to include new categories and brands. The company will look to acquire or partner with other companies to accelerate its growth and expand its presence in new markets. Marico will also focus on increasing its rural penetration, which currently accounts for around 30% of its total sales.
The company’s growth plans are driven by the increasing demand for FMCG products in India, which is expected to grow at a CAGR of 10-12% in the next five years. Marico’s management believes that the company is well-positioned to capitalize on this growth opportunity, given its strong brand portfolio, extensive distribution network, and commitment to innovation and quality.
Marico’s target of becoming a Rs 20,000 crore company by 2030 is ambitious, but achievable. The company has a strong track record of delivering growth and has consistently outperformed the industry average in terms of revenue growth. With its focus on innovation, digital transformation, and expansion, Marico is well-positioned to achieve its target and establish itself as a leading player in the Indian FMCG sector.
Overall, Marico’s growth plans are driven by its commitment to innovation, quality, and customer satisfaction. The company’s focus on digital transformation, expansion of its product portfolio, and increasing rural penetration will help it to achieve its target of becoming a Rs 20,000 crore company by 2030. With its strong brand portfolio and extensive distribution network, Marico is well-positioned to capitalize on the growing demand for FMCG products in India and establish itself as a major player in the sector.