The 13th edition of Worldpanel by Numerator’s Brand Footprint India report has been released, ranking the most chosen FMCG brands in India based on Consumer Reach Points (CRP). The report reveals that FMCG brand choices in India continued to grow in 2024, although at a slower rate than the previous year. This deceleration was largely driven by a slowdown in the foods and beverages sector. Despite this, India’s post-pandemic market remains more growth-positive than global averages, with a 60:40 ratio of growth compared to a 50:50 global average.
The report highlights that smaller brands recorded higher CRP growth in 2024, while larger brands experienced slower growth rates. In the in-home category, Parle retained its top position with 8,605 million CRPs, followed by Britannia, Amul, Clinic Plus, and Surf Excel. Notable gains were recorded by Surf Excel, Haldiram’s, and Godrej Expert, with Balaji, Everest, Goodknight, Wagh Bakri, and Godrej Expert Crème being standout growth stories.
In the out-of-home category, Britannia retained its leadership with 655 million CRPs, followed by Haldiram’s, Cadbury, Balaji, and Parle. Strong performers included Balaji and Amul, with the top 5 remaining dominated by snacking brands. The report suggests that consumer choice remains a reliable test of a brand’s strength and that India’s market remains vibrant with regional and challenger brands gaining ground.
According to K. Ramakrishnan, Managing Director- South Asia, Worldpanel by Numerator, “Consumer choice remains the most reliable test of a brand’s strength, and Brand Footprint has consistently captured this reality for over a decade.” The report reaffirms that growth comes from expanding the shopper base, whether through innovation, new formats, or deeper rural reach. While larger brands are experiencing a slowdown, smaller and emerging players are driving much of the momentum in the Indian market.
The report’s findings have significant implications for FMCG brands operating in India, highlighting the importance of innovation, distribution expansion, and rural reach in driving growth. As the Indian market continues to evolve, it is likely that smaller and regional brands will play an increasingly important role in shaping the country’s FMCG landscape.