Procter & Gamble (P&G) has announced a significant leadership transition in its global beauty division. Freddy Bharucha will take over as the Chief Executive Officer of the division, effective December 1, 2025, succeeding R. Alex Keith who is set to retire in February 2026. Bharucha has been with P&G for 36 years, bringing a wealth of experience across various markets and product categories.
Throughout his career, Bharucha has held senior leadership roles in multiple geographies, developing deep expertise in the beauty segment. He has led skincare and personal care businesses in China and overseen haircare marketing and operations in North America and Asia. Since October 2023, he has been serving as President of Global Personal Care and North America Beauty Operations. In his new role, Bharucha will be based in Geneva, Switzerland, and will oversee P&G’s global beauty portfolio.
The company has also announced further executive moves, including the appointment of Artur “Litar” Litarowicz as President of P&G Personal Care. Litarowicz will lead both the global and North American personal care businesses. Sue Kyung Lee will continue to head the company’s global skincare operations, including its luxury brand SK-II.
These appointments are part of a wider succession plan at P&G, as the company prepares for the transition of its Chief Operating Officer, Shailesh Jejurikar, to Chief Executive Officer on January 1, 2026. The moves demonstrate P&G’s focus on ensuring leadership continuity and strengthening its core beauty and personal care categories, which are central to the company’s long-term growth strategy.
Overall, the leadership transition at P&G reflects the company’s commitment to maintaining its position as a leading player in the beauty and personal care industry. With Bharucha at the helm of the global beauty division, P&G is poised to continue driving growth and innovation in the sector. The appointments also highlight the company’s emphasis on developing and promoting internal talent, ensuring a smooth transition and continuity of leadership.