Bisleri, a leading Indian bottled water brand, has announced its partnership with the Indian Racing Festival 2025 as the official hydration partner. This collaboration aims to promote the importance of hydration and provide clean drinking water to participants and attendees at the festival.
The Indian Racing Festival is set to take place in 2025, featuring a series of high-adrenaline racing events that will attract motorsport enthusiasts from across the country. As the official hydration partner, Bisleri will ensure that all participants, including drivers, pit crew members, and spectators, have access to safe and clean drinking water throughout the event.
This partnership is a strategic move by Bisleri to reinforce its commitment to promoting hydration and health consciousness among Indians. The brand has been a pioneer in the Indian bottled water industry for over four decades and has consistently invested in initiatives that promote healthy drinking habits.
By partnering with the Indian Racing Festival, Bisleri aims to reach out to a wider audience, including young adults and sports enthusiasts, to educate them about the importance of staying hydrated, especially during high-intensity activities like racing. The brand will provide its iconic bottled water to all participants and attendees, ensuring that they stay hydrated and energized throughout the event.
The partnership will also feature various interactive experiences and activities, such as hydration stations, where attendees can learn about the importance of staying hydrated and sample Bisleri’s products. Additionally, Bisleri will be promoting the festival through its social media channels and influencer marketing campaigns, further amplifying the reach and visibility of the event.
Commenting on the partnership, a spokesperson from Bisleri said, “We are thrilled to partner with the Indian Racing Festival 2025 as the official hydration partner. This partnership aligns with our brand’s mission to promote hydration and health consciousness among Indians. We look forward to providing clean drinking water to all participants and attendees and creating engaging experiences that promote healthy drinking habits.”
The Indian Racing Festival 2025 is expected to be a high-energy event that will feature some of the best racing talent from across the country. With Bisleri on board as the official hydration partner, attendees can be assured of having access to safe and clean drinking water, making the event an even more enjoyable and memorable experience.