The British Museum, one of London’s most iconic cultural institutions, has welcomed a unique and delicious addition to its premises: Haldiram’s, a renowned Indian sweet shop from Bikaner, Rajasthan. For a limited time, visitors to the museum can indulge in traditional Indian sweets and snacks, such as gulab jamuns, kaju katlis, and laddus, in the midst of ancient artifacts and historical exhibits.
Haldiram’s arrival at the British Museum is a significant milestone for the brand, which started as a small sweet shop in 1937. The company has expanded its presence in the UK, setting up a production unit in Southall in 2018, where they produce a range of fresh sweets, snacks, and frozen goods. By partnering with the British Museum, Haldiram’s aims to showcase Indian culture and cuisine to a wider audience, placing it at the heart of London’s cultural landscape.
The initiative is led by Rhea Agarwal, the young and dynamic leader of Haldiram’s UK operations, who is determined to build on the brand’s legacy. The company has already achieved significant success, including a $1 billion global funding haul earlier this year. With plans to open a flagship London restaurant by the end of 2025, Haldiram’s is set to become a major player in the UK’s food scene.
The presence of Haldiram’s at the British Museum is not just about selling food; it’s about creating moments and memories for visitors. The combination of history, culture, and cuisine is a unique and exciting experience that is sure to leave a lasting impression. As visitors queue to view the museum’s exhibits, they will be greeted by the enticing aromas of cardamom, ghee, and sugar syrup, tempting them to try a taste of India.
The collaboration between Haldiram’s and the British Museum is a testament to the power of food to bring people together and transcend cultural boundaries. It’s a celebration of Indian cuisine and culture, and a reminder that food is an integral part of our shared human experience. Whether you’re a foodie, a history buff, or simply looking for a unique experience, Haldiram’s at the British Museum is definitely worth a visit. So, be sure to stop by and indulge in a sweet treat or two – you might just find that the sweets queue is longer than the one for the Elgin Marbles!