Haldiram’s, a leading Indian sweets and snacks brand, has launched a new festive campaign called “Teej ki Meethi Lehar” to celebrate the festival of Teej. Teej is a traditional Indian festival that marks the arrival of monsoons and celebrates the bond of love and tradition. As part of the campaign, Haldiram’s has created a special range of Ghewar and Feni gifting hampers, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper.
These hampers feature an assortment of traditional Indian sweets, such as Malai Ghewar, Kesar Ghewar, Kaju Cream Ghewar, Rose Ghewar, and White and Kesar Feni. The sweets are carefully curated to radiate indulgent flavors and are perfect for gifting to loved ones during the festival. According to Kailash Agarwal, President – Retail QSR at Haldiram’s, the campaign is dedicated to spreading happiness and togetherness during Teej.
Haldiram’s is known for celebrating Indian cultural heritage and festivals through its signature creations, and the “Teej ki Meethi Lehar” campaign is no exception. The brand is excited to bring joy to its customers and their loved ones through these thoughtfully curated festive hampers. The hampers can be purchased at all Haldiram’s stores and restaurants, on the official website, and can also be delivered through Zomato.
The launch of the “Teej ki Meethi Lehar” campaign is a great opportunity for customers to experience the rich flavors and traditions of Indian sweets and snacks. With its wide range of offerings, Haldiram’s is poised to make this Teej festival even more special and memorable for its customers. Overall, the campaign is a testament to Haldiram’s commitment to celebrating Indian culture and tradition, and its dedication to bringing people together through the joy of food.