Bisleri International, a leading Indian beverage company, has partnered with the Indian Army’s Manekshaw Centre in Delhi Cantonment to launch a collaborative environmental initiative called “Bottles For Change”. The partnership aims to reduce plastic waste and promote sustainable practices. Under this initiative, plastic waste generated at the Manekshaw Centre will be collected by Bisleri’s team and sent for recycling. This effort supports the Centre’s ongoing efforts to minimize its environmental impact and manage plastic waste responsibly.
The partnership was formalized through a signing ceremony attended by Angelo George, CEO of Bisleri International, and senior Army personnel. Mr. George expressed his company’s commitment to responsible environmental practices and emphasized the importance of building a sustainable plastic management system. The Manekshaw Centre, a 25-acre landmark facility, hosts various events and represents the Indian Army’s heritage and core values.
Bisleri International, founded over five decades ago, is known for its high-quality packaged drinking water and rigorous quality standards. The company has a strong distribution network across India and the UAE, with 128 manufacturing plants and a large network of distributors and delivery vehicles. In addition to water, Bisleri produces a range of beverages, including flavored carbonated drinks and Vedica Himalayan Spring Water.
The company’s long-term growth strategy prioritizes sustainable practices, including its “Greener Promise” program. This initiative focuses on water conservation, recycling, and reducing plastic waste, demonstrating Bisleri’s commitment to supporting a healthier environment. The partnership with the Manekshaw Centre reinforces Bisleri’s efforts to advance sustainability in collaboration with institutions that have a significant social and civic impact. By working together, Bisleri and the Indian Army aim to make a positive impact on the environment and promote responsible waste management practices.