Bisleri International, India’s leading packaged drinking water brand, has partnered with the Indian Army’s prestigious Manekshaw Centre in Delhi Cantonment to promote sustainability and recycling. Under the partnership, Bisleri’s “Bottles For Change” initiative will collect used plastic from the Centre and send it for recycling. The collaboration aims to build a sustainable ecosystem for plastic collection and responsible repurposing, reflecting the shared vision of environmental responsibility and national pride.
The Manekshaw Centre, a 25-acre convention complex, hosts various military and civil events and is a symbol of the Indian Army’s legacy and values. Bisleri’s partnership with the Centre is a testament to the company’s commitment to environmental stewardship and national service. The company has a strong presence in India with 128 operational plants and a robust distribution network, offering a range of beverages, including packaged drinking water, carbonated drinks, and spring water.
Bisleri’s “Bottles For Change” initiative is part of its Sustainability 2.0 program, which focuses on creating a greener future through recycling, water conservation, and sustainability. The company has unveiled the “Bisleri Greener Promise” to embedding sustainability in all aspects of its business. Bisleri’s CEO, Angelo George, commented on the partnership, saying, “It is an absolute honour for Bisleri to be associated with the Manekshaw Centre… We aim to support the Centre’s plastic recycling efforts by building a sustainable ecosystem for plastic collection and responsible repurposing.”
The partnership between Bisleri and the Manekshaw Centre marks a significant step towards promoting sustainability and environmental responsibility in India. With Bisleri’s expertise in recycling and the Centre’s commitment to sustainability, the collaboration is expected to have a positive impact on the environment. Bisleri’s commitment to sustainability is reflected in its core values, which prioritize growth and embedding sustainability in all aspects of its business.
The company’s partnership with the Manekshaw Centre is a reflection of its dedication to national service and environmental responsibility. By working together, Bisleri and the Manekshaw Centre aim to create a sustainable future for generations to come. The partnership is a testament to the power of collaboration and the importance of taking collective action to address environmental challenges. With Bisleri’s “Bottles For Change” initiative and the Manekshaw Centre’s commitment to sustainability, the collaboration is expected to inspire others to join the efforts towards creating a more sustainable future.