Parle Products, a renowned manufacturer of biscuits and confectionery, has launched a new campaign celebrating its rich legacy and deep-rooted presence in the lives of Indian consumers. The campaign, titled “Parle, Since 1929,” is a heartwarming reminder of the emotional bond generations have shared with Parle’s range of sweets. The film takes viewers on a nostalgic journey through decades of Indian life, showcasing how Parle has remained a constant companion in shared joys, festive traditions, and growing-up milestones.
The campaign’s narrative and striking visuals position Parle Confectionery as more than just a product; it’s a part of India’s cultural memory. The ad seamlessly transitions through time, from black-and-white frames to modern-day vignettes, reflecting Parle’s enduring relevance. The confectionery appears as an organic part of daily life, strengthening its emotional and cultural connection with audiences. Mayank Shah, Vice President of Parle Products, stated that the campaign is a way of saying thank you to the generations who have trusted and enjoyed Parle’s products.
The campaign will be amplified through a high-impact media mix, including digital, regional, and youth-centric channels, creating strong visibility and recall across India. The goal is to reinforce Parle’s place in India’s present and future, while revisiting the past and celebrating its timeless memories. The campaign credits include Parle Products Private Limited as the client, Liqvd Asia as the creative agency, and Mayank Shah as the VP Marketing.
The “Parle, Since 1929” campaign is a testament to the brand’s commitment to its consumers and its desire to remain a part of India’s cultural fabric. By highlighting its legacy and heritage, Parle aims to create a sense of nostalgia and familiarity among its audiences, while also appealing to new generations of consumers. The campaign’s success will depend on its ability to resonate with audiences and create a lasting impact on the brand’s image and reputation. Overall, the campaign is a heartwarming tribute to Parle’s enduring presence in Indian lives and a celebration of its rich legacy.