The iconic Indian biscuit brand, Parle-G, has been a staple in many households for over 80 years. The brand’s popularity can be attributed to its unique taste, affordability, and widespread availability. However, there has always been a lingering question about the meaning behind the “G” in Parle-G. While many assume it stands for “glucose,” the actual story is more fascinating.
Parle-G was first introduced in 1939 by the Parle company, which was founded by Mohanlal Dayal Chauhan in 1929. Initially, the company produced handmade biscuits, but with the launch of Parle-G, it marked a significant shift towards machine-made biscuits. The name “Parle-G” was chosen to reflect the brand’s aspirations to be a global player. The “G” in Parle-G actually stands for “Genius,” indicating the company’s vision to create a product that was intelligent, innovative, and of superior quality.
The creator of Parle-G, Mohanlal Chauhan, was a visionary entrepreneur who wanted to create a biscuit that was not only delicious but also affordable and accessible to the masses. He achieved this by using a combination of wheat flour, sugar, and vegetable oil to create a unique taste profile that was both sweet and savory. The biscuit’s distinctive yellow packaging, which features a young girl, has become an iconic symbol of the brand.
Parle-G’s success can be attributed to its strategic pricing, which made it affordable for the average Indian consumer. The biscuit was initially priced at just one anna (six paise) per packet, making it an attractive option for those looking for a cheap and tasty snack. Today, Parle-G is one of the largest-selling biscuit brands in the world, with a presence in over 30 countries.
Despite its massive success, Parle-G remains committed to its core values of quality, affordability, and innovation. The company continues to evolve and adapt to changing consumer preferences, introducing new products and variants while maintaining its signature taste and quality. As the brand looks to the future, it’s clear that the “G” in Parle-G represents a genius blend of tradition, innovation, and customer-centricity that has made it a beloved brand across generations.