Nescafé, a Nestlé coffee brand, has made significant strides in achieving its coffee sustainability goals. The company has exceeded its 2025 target of sourcing 30% of its coffee through regenerative agriculture, reaching 32% in 2024. This progress is backed by over $1 billion in funding, which supports farmer training and eco-friendly farming practices. Regenerative agriculture uses methods that boost soil health, enhance biodiversity, and reduce chemical inputs, protecting farmland and helping farmers produce better crops.
Nestlé’s commitment to sustainability is evident in its investments in farmer training, with over 200,000 coffee farmers trained in regenerative techniques. The company has also achieved a 20-40% reduction in greenhouse gas (GHG) emissions per kilogram of green coffee in 2024. This reduction is significant, as coffee production has a substantial carbon footprint, with one kilogram of green coffee producing up to 15 kg of CO₂-equivalent emissions.
Nescafé’s approach to regenerative agriculture has not only reduced its environmental impact but also supported farmers and communities. The company works with farming communities in 16 countries, providing education, technical support, and tools to help farmers adopt regenerative practices. These practices have been shown to improve yields, stabilize incomes, and promote healthier land.
The company’s progress towards its sustainability goals is also driven by growing consumer demand for sustainable coffee. Consumers are increasingly willing to pay more for sustainably sourced products, with over 60% of global consumers willing to pay a premium for sustainable products. Nescafé’s commitment to sustainability has given the brand an edge in the market, as regulations tighten and sustainability becomes a must-have rather than a bonus.
Nescafé’s achievements have set a new standard for the global coffee industry, with other major coffee brands exploring regenerative models. The company’s focus on measurable results and regenerative strategies has raised the bar for the industry, and its public reporting and investment in farmers have demonstrated its commitment to sustainability.
Overall, Nescafé’s progress towards its coffee sustainability goals is a significant step towards achieving Nestlé’s net-zero goals. The company’s commitment to regenerative agriculture, farmer training, and sustainability has not only reduced its environmental impact but also supported farmers and communities. As the demand for sustainable coffee continues to grow, Nescafé’s approach to sustainability will play a major role in shaping the future of the coffee industry.