A recent controversy surrounding Amul Butter has taken the internet by storm, with a user claiming to have received “fake” Amul Butter after ordering it online. The user, Serry, shared a reel on Instagram showing the differences between the “fake” and “real” Amul Butter packets he received. He claimed that the texture and color of the “fake” butter were similar to the real thing, but the packaging had some noticeable differences, including a 2026 code on the “fake” packet.
The user’s reel quickly went viral, with many people sharing their own experiences of receiving questionable products online. However, the situation took a surprising turn when Amul India stepped in to clear the confusion. The dairy giant confirmed that both packets of Amul Butter were genuine and offered to assist the user if he had any further concerns.
It was later revealed that the differences in packaging were likely due to Amul’s multiple vendors being involved in the packaging process. Another user who claimed to have worked in the FMCG sector explained that color changes in packaging can occur due to production differences, and that any differences in taste could be due to vendor issues, such as improper storage.
The incident highlights the importance of verifying the authenticity of products, especially when shopping online. It also shows how quickly misinformation can spread on social media, and the importance of companies being proactive in addressing customer concerns. Amul’s swift response to the situation helped to clear up any confusion and reassure customers of the quality and authenticity of their products.
The controversy surrounding Amul Butter is not the first time a popular Indian brand has faced questions about the authenticity of their products. Recently, there was a debate about the difference between real and fake paneer, with many people sharing their own tips and tricks for identifying genuine products. The incident with Amul Butter serves as a reminder to always be vigilant when shopping online and to verify the authenticity of products before making a purchase.