On World Environment Day, Bisleri International, a leading packaged drinking water company, has launched a new initiative to promote plastic circularity. The company has unveiled ‘Binny the Bird’, a mascot designed to educate consumers about the importance of recycling and proper waste disposal. Through this campaign, Bisleri aims to raise awareness about the impact of plastic waste on the environment and encourage people to adopt sustainable practices.
Binny the Bird is a colorful and engaging character who will be featured in various promotional materials, including social media, print, and television advertisements. The mascot is designed to appeal to a wide range of audiences, including children, who can play a crucial role in influencing their families’ behavior towards plastic waste management.
The campaign focuses on the theme of “circularity”, emphasizing the need to recycle and reuse plastic instead of discarding it as waste. Bisleri International has set an ambitious goal of collecting and recycling over 10,000 tons of plastic waste in the next 12 months. To achieve this, the company will be partnering with various stakeholders, including municipalities, NGOs, and waste management organizations.
Bisleri International’s efforts towards plastic circularity are not limited to the launch of Binny the Bird. The company has already implemented several initiatives aimed at reducing plastic waste, such as introducing bottled water with recycled PET (rPET) and partnering with recycling facilities to collect and process plastic waste.
The company’s Managing Director, Angelo George, stated that “As a responsible brand, we recognize the importance of addressing plastic waste management. Our goal is to educate and inspire consumers to join us in this effort, and Binny the Bird is an engaging and memorable way to do so.” By leveraging the popularity of World Environment Day, Bisleri International aims to create a ripple effect and encourage other organizations to join the movement towards plastic circularity.
Through the Binny the Bird campaign, Bisleri International hopes to make a positive impact on the environment and promote sustainable practices among consumers. By emphasizing the importance of recycling and proper waste disposal, the company aims to contribute to a cleaner and greener future for generations to come. With its commitment to plastic circularity and sustainability, Bisleri International is setting a precedent for other companies to follow, and its efforts are likely to have a lasting impact on the environment.