On World Environment Day, ITC reaffirmed its commitment to fighting plastic pollution through a comprehensive approach focused on recycling, managing, and replacing plastic packaging waste. The company introduced a strategic framework centered on three pillars: No Plastic, Better Plastic, and Less Plastic. This strategy aims to drive community-based waste management programs and invest in sustainable packaging innovations that replace plastic with biodegradable and recyclable alternatives.
ITC has achieved four consecutive years of plastic neutrality, collecting and managing 76,000 tons of plastic waste in FY 2024-25. The company has also been recognized as a solid waste recycling positive enterprise for 18 years, cementing its position as a global leader in sustainability. ITC has set an ambitious target to make all its packaging recyclable, reusable, compostable, or biodegradable by 2028, as part of its Sustainability 2.0 Vision.
The company’s efforts align with India’s broader environmental goals, including the government’s “One Nation, One Mission: End Plastic Pollution” campaign. ITC’s approach to plastic sustainability is built on its three strategic pillars. The No Plastic pillar focuses on eliminating plastic altogether by adopting sustainable alternatives, such as biodegradable and plant-based materials. The Better Plastic pillar improves the recyclability and circularity of plastics, while the Less Plastic pillar aims to reduce overall plastic usage through smarter design and material optimization.
ITC has introduced a range of sustainable packaging products, including eco-friendly packaging for Aashirvaad Khapli Atta and Sunfeast Farmlite Core Digestive. The company’s flagship waste management program, Well-being Out of Waste (WOW), has successfully impacted over 29 million people, promoting waste segregation and sustainable practices. ITC’s Mission Sunhera Kal program supports decentralized waste management, benefiting over 75 lakh households.
In addition to these initiatives, ITC’s Foods brand YiPPee! has launched the Yippee! Better World program, raising awareness about plastic waste management among 14 lakh students in 4,175 schools. ITC Hotels has eliminated single-use plastic from 150 touchpoints, saving nearly 2.5 lakh kg of plastic waste annually. Through these multifaceted initiatives, ITC continues to take significant steps toward reducing plastic waste, fostering a circular economy, and making a positive impact on both the environment and communities across India.