Patanjali Ayurved has announced a new initiative in India’s agricultural sector, aiming to promote sustainable agriculture, protect the environment, and improve soil health. The company’s primary focus is on organic farming, which reduces the use of chemical fertilizers and pesticides, thereby regenerating soil fertility. Through its Patanjali Kisan Samriddhi Programme, farmers are trained in modern organic farming techniques, improving crop quality, reducing production costs, and increasing income.
Patanjali has also developed organic products, such as Jaivik Subhoomi and Dharti Ka Chowkidar, which enhance soil health and crop resistance to diseases. These products contain natural elements like humic acid and mycorrhiza, making farming environmentally friendly and economically viable. By reducing dependence on chemical fertilizers, farmers can improve their soil health and increase their income.
The initiative also aims to empower the rural economy by ensuring fair trade practices, providing better prices for farmers’ produce, and increasing their income. Patanjali is working towards making farmers self-reliant by providing digital literacy and market access, which will boost employment generation and economic development within local communities. This approach not only benefits individual farmers but also contributes to the overall growth of the rural economy.
By promoting sustainable agriculture and organic farming, Patanjali Ayurved is taking a transformative step towards improving the lives of farmers and protecting the environment. The company’s efforts to reduce the use of chemical fertilizers and pesticides, improve soil health, and empower rural communities are expected to have a positive impact on India’s agricultural sector. With its focus on organic farming and sustainable agriculture, Patanjali is well-positioned to make a significant contribution to the country’s rural development and environmental protection. Overall, Patanjali’s initiative has the potential to bring about a revolution in India’s agricultural sector, one that prioritizes sustainability, environmental protection, and the well-being of farmers.