Britannia Industries has launched a new range of cookies called Good Day Chunkies, which come in two variants: Divine Chocochip and Tropical Coconut. These chunky cookies are so delicious that they tend to vanish as soon as the pack is opened. To promote this new product, Britannia has launched a campaign called #EatHappens, which features the cookies as lively and relatable characters. The campaign, conceptualized by McCann Worldgroup, showcases the cookies’ short-lived adventures in a series of 20-second animated films.
In these films, the cookies are depicted as having plans, dreams, and quirky personalities, but their lives are always interrupted by being devoured. The campaign’s message is playful and memorable, highlighting the irresistible nature of the cookies. Archana Balaraman, General Manager – Marketing at Britannia Industries, said that the campaign aims to bring alive the playful and indulgent nature of the product, while Sambit Mohanty, Creative Head at McCann Worldgroup, added that the campaign wittily depicts the cookies’ lives getting interrupted because they are so delicious.
The #EatHappens campaign is a lighthearted reminder that when cookies are this good, it’s impossible to stop oneself from taking another bite. The campaign’s goal is to make the cookies feel alive and relatable, and to celebrate the universal moment when one can’t help but take another bite. With the launch of Good Day Chunkies, Britannia aims to offer an indulgent and feel-good cookie experience to its customers. Whether at home, in the office, or on the go, the company invites everyone to try the new cookies and experience their magic.
The campaign’s focus on edgy humor and playful characters is expected to resonate with the target audience, making Good Day Chunkies a must-try product. The cookies’ unique flavor profiles and chunky texture are sure to delight consumers, and the campaign’s message of #EatHappens is likely to become a catchphrase among cookie lovers. Overall, Britannia’s Good Day Chunkies and the #EatHappens campaign are set to bring a smile to consumers’ faces and satisfy their cravings for delicious cookies.