Britannia, a leading food products company, has collaborated with Gukesh D, the young World Chess Champion, to promote its popular biscuit brand, Milk Bikis. The partnership aims to launch a virtual chess challenge called “Milk Bikis Smart Moves” that encourages kids to think strategically and make smart moves, just like in chess.
The campaign is designed to engage with the younger generation and promote the idea that smart thinking and strategic planning can lead to success. By partnering with Gukesh, who is known for his exceptional chess skills and strategic thinking, Britannia aims to inspire kids to develop these skills and make informed decisions.
As part of the campaign, kids can participate in the virtual chess challenge, where they can play against other players and climb the leaderboard. The challenge is designed to be fun and interactive, with easy-to-use controls and an intuitive interface. Kids can also learn from Gukesh’s expert tips and strategies, which will be shared on the campaign website and social media channels.
The partnership between Britannia and Gukesh is a smart move, as it combines the popularity of Milk Bikis with the excitement of chess. The campaign is expected to resonate with kids and parents alike, as it promotes a positive message about the importance of strategic thinking and planning. By leveraging Gukesh’s popularity and expertise, Britannia aims to increase brand awareness and affinity for Milk Bikis among the younger generation.
According to the company, the campaign is a key part of its strategy to engage with kids and promote healthy eating habits. By associating Milk Bikis with strategic thinking and smart moves, Britannia aims to position the brand as a positive influence on kids’ lives. The campaign will be promoted across various media channels, including social media, television, and print, to reach a wide audience and generate buzz around the brand.
Overall, the partnership between Britannia and Gukesh is a clever marketing move that is expected to pay off in terms of increased brand awareness and affinity. By promoting a positive message and engaging with kids in a fun and interactive way, Britannia is taking a step in the right direction to connect with the younger generation and build a loyal customer base.