The Himalaya Wellness Company has launched the second edition of its #ItStartsWithGums campaign on Gum Health Day. The campaign aims to raise awareness about the importance of gum health and its impact on overall oral health. This year’s initiative takes a humorous approach, using digital films to highlight the importance of healthy gums in a relatable and engaging way. The films, titled “SOS” and “Breath-checker,” feature conversations with AI to drive home the message that lasting oral health starts with healthy gums.
The campaign will be rolled out across multiple platforms, including YouTube, Facebook, and influencer activations led by oral health experts. The goal is to spark conversations, encourage early gum check-ups, and educate people about the importance of looking after their gums to prevent bigger issues down the road. Ragini Hariharan, Marketing Director at Himalaya Wellness Company, emphasized that oral health begins with the gums and that the company is committed to addressing this often-overlooked aspect of health.
Himalaya has developed a holistic Ayurvedic formulation, Himalaya Ayurveda Gum Care Toothpaste, which features 13 time-tested herbs to remove plaque, fight gum-harmful bacteria, and tighten and strengthen gum tissue. The company is championing simple, preventive routines to help bridge the gap in awareness about gum health. Studies show that many people suffer from gum disease without realizing the early warning signs, such as bleeding, swelling, or bad breath.
The campaign is designed to change behavior and empower consumers to take charge of their gum health. By emphasizing the importance of gum health, Himalaya aims to encourage people to adopt simple, preventive steps to maintain good oral health. Sunitha Natarajan, Director of Digital Strategy at Social Panga, noted that the campaign blends traditional care with digital curiosity, creating a relatable and impactful message that is hard to ignore. Overall, the #ItStartsWithGums campaign is a timely reminder of the importance of gum health and the need for preventive care to maintain good oral health.