Emami Limited, a leading personal care and healthcare company, has launched a new brightening cream called Emami Pure Glow, marking its entry into the Rs. 4,000 crore brightening cream market. The product is designed to address common concerns associated with existing brightening creams, such as white cast, lack of moisturization, and minimal effectiveness over time. Emami Pure Glow is backed by cutting-edge technology and combines the power of science and nature to provide a superior skincare solution.
The product features a unique formula that delivers visible results, including 2X brightness in just three weeks, 50% more moisturization, and dark spot reduction in as little as one week. The formula is infused with the potent Japanese Sakura Flower and clinically proven Niacinamide, which provides a natural and effective solution for achieving a glowing complexion.
To promote the brand and connect with consumers nationwide, Emami has partnered with actress Raashii Khanna, who brings a strong presence in both regional and Hindi film industries. Khanna’s charm, confidence, and relatability make her the perfect ambassador for the brand, which aims to redefine the glow segment.
According to Mohan Goenka, Vice Chairman and Whole-Time Director of Emami Limited, the company has extensively studied consumer concerns and developed a unique 6-Way Brightening Action formula that ensures effective and long-lasting results. Khanna, who is thrilled to be associated with the brand, believes that Emami Pure Glow combines the best of nature and innovation, providing a lightweight and non-greasy texture that absorbs quickly and leaves the skin looking fresh and radiant.
With Khanna on board, Emami Pure Glow is expected to appeal to a young and aspirational audience, particularly in South India and metro cities like Mumbai and Delhi. The brand’s entry into the brightening cream market is expected to be a game-changer, with its science-backed formula and natural ingredients poised to disrupt the category. Overall, Emami Pure Glow is a revolutionary skincare solution that is set to redefine the glow segment and provide consumers with a superior brightening cream that delivers visible results.