Procter & Gamble (P&G) is committed to advancing a circular future by collaborating with partners to develop sustainable packaging solutions. The company aims to reduce waste and promote recycling through a four-part approach: design, collection, refill and reuse, and recycle.
In terms of design, P&G is working to create packaging that is recyclable and uses more recycled content. For example, the company has transitioned its Vicks DayQuil and NyQuil packaging from non-recyclable blister packs to recyclable bottles, and has introduced Ultra Concentrated LiquiCaps that are 25% smaller. Additionally, P&G’s Gillette and Venus brands have introduced sustainable packaging upgrades, including a plastic-free, recyclable cardboard box made with at least 50% recycled materials.
To improve recycling collection systems, P&G is partnering with organizations such as Closed Loop Partners and The Recycling Partnership. These partnerships aim to expand recycling access and engagement across the US, with a focus on scaling solutions for flexible packaging and films. P&G is also supporting startups in Southeast Asia and Latin America to advance a circular economy in these regions.
P&G is also working to make its products and packaging more refillable and reusable. For example, the company’s Dawn Powerwash product enables customers to reuse the sprayer by refilling it with Dawn Powerwash Refill, and the company offers refill sizes for its Dawn Ultra Liquid Dish Soap.
Finally, P&G is addressing the demand for high-quality, recycled content by developing new technologies to clean and recycle used plastics. The company has invented a dissolution technology process called VersoVita, which can clean used plastics and return them to a near-virgin quality. P&G has licensed this technology to PureCycle Inc. and is also working with Dow to develop a new recycling technology for polyethylene.
Through these efforts, P&G is committed to reducing waste and increasing recyclability and reuse of its packaging and materials. By partnering with other companies and organizations, P&G aims to drive collective progress towards a more circular economy. The company’s goal is to make a positive impact on the environment and to create a more sustainable future for generations to come. With its focus on innovation, collaboration, and sustainability, P&G is well on its way to achieving this goal.