Dairy brand Amul is known for its creative and timely marketing strategies, often using its social media platforms to comment on trending topics from around the world. Recently, the brand congratulated Mark Carney, the newly appointed Prime Minister of Canada, with a unique doodle on Instagram. The doodle featured the Amul Girl, the brand’s mascot, standing alongside Carney with a plate of butter-smothered bread, while Carney waved and held a piece of bread. The text on the image included a play on words, reading “The new Carneydien PM” and “OttaWah! Kya butter hai!”
This is not the first time Amul has used its doodles to comment on current events. In March, the brand celebrated the safe return of astronauts Sunita Williams and Butch Wilmore to Earth with a topical doodle. The illustration showed the duo waving and giving a thumbs-up as they exited the space capsule, with the text “Truly Astronishing” and “This ISS wonderful” – a reference to the International Space Station.
Amul has also used its doodles to engage with technological advancements, such as the development of AI assistants. The brand created a doodle featuring a man holding buttered bread on a bike, alongside a robot marked with an “X” – a nod to Elon Musk’s company xAI. The text on the poster read “GROK around the clock” and “Have with chAI”, showcasing the brand’s ability to incorporate witty wordplay and puns into its marketing.
Amul’s use of social media and doodles has become a key part of its marketing strategy, allowing the brand to stay relevant and engage with its audience in a creative and timely manner. By commenting on current events and technological advancements, Amul is able to showcase its brand personality and values, while also highlighting its products in a unique and memorable way. With its light-hearted and humorous approach, Amul has become a beloved brand in India, and its doodles have become a staple of the brand’s online presence.