Amul, a leading dairy company in India, is experiencing a significant surge in its ice cream business this summer, with a growth rate of 35-40%. According to Managing Director Jayen Mehta, the early onset of summer and a growing consumer preference for healthier variants are driving this momentum. The company has been witnessing month-on-month and year-on-year growth of over 35-40% in its ice cream segment since February. This growth is expected to contribute significantly to Amul’s annual performance, with the company expecting to close the current financial year with revenues between Rs 75,000 – 80,000 crore.
The Indian ice cream market is experiencing strong double-digit growth, driven by evolving consumer preferences and weather patterns. Consumers are increasingly opting for healthier options, such as low-fat, high-protein, and sugar-free ice creams, as well as plant-based and dairy-free alternatives. Amul has responded to this shift by launching 20-25 new ice cream products this season, including protein-based items targeting health-conscious consumers.
The company’s growth is also driven by its expanded distribution network and intensified marketing efforts. Last year, Amul recorded a turnover of Rs 66,000 crore, surpassing its closest multinational rival by nearly 10%. With its broad product diversification strategy and focus on innovation, Amul is well-positioned to continue its growth trajectory. The company’s ability to adapt to changing consumer preferences and trends has been key to its success, and its commitment to introducing new and innovative products is expected to drive further growth in the future.
Overall, Amul’s ice cream business is experiencing a significant surge in growth, driven by a combination of factors including the early onset of summer and a growing consumer preference for healthier options. With its strong product portfolio, expanded distribution network, and commitment to innovation, Amul is well-placed to continue its growth trajectory and maintain its position as a leading player in the Indian dairy market.