Amul, India’s largest food and FMCG brand, has launched a new “high-protein kulfi” in Kolkata, which is set to revolutionize the dairy industry. The kulfi, priced at ₹40 for a 60-gram pack, contains 10 grams of protein, only 57 calories, and is low in fat, lactose-free, and prebiotic. It also provides 100 million CFU probiotics and has no added sugar. This innovative product is a game-changer, making high-protein food accessible to the masses.
According to Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul plans to launch a range of high-protein products, including paratha, sandwich, snacks, ice cream, and coffee. The goal is to ensure that every Indian consumes at least 1 gram of protein per kilogram of body weight daily. Amul’s high-protein range, available exclusively on its D2C site shop.amul.com, already includes products like lactose-free Whey Protein Concentrate, high-protein paneer, and high-protein dahi.
The launch of the high-protein kulfi is a significant step towards promoting a healthy lifestyle and addressing the protein deficiency in the Indian population. Amul’s commitment to providing high-quality, protein-rich products at affordable prices is commendable. The brand’s partnership with Kolkata Knight Riders (KKR) as an official partner for the IPL season is also noteworthy.
With the rising awareness about health and wellness, Amul’s high-protein products are expected to gain popularity. The brand’s focus on innovation and customer-centric approach will likely help it maintain its market leadership position. As Amul expands its high-protein product range, it is poised to make a significant impact on the Indian food industry and contribute to the nation’s health and wellness goals. Overall, the launch of Amul’s high-protein kulfi is an exciting development that is sure to delight health-conscious consumers across the country.