Nadia Chauhan, the Joint Managing Director and Chief Marketing Officer of Parle Agro, has built an impressive career, driving the success of iconic brands like Frooti and Appy Fizz. Joining the family business at just 17 years old, Nadia has been instrumental in redefining the Indian beverage industry and positioning Parle Agro as a major player. Born in California and raised in Mumbai, Nadia brought a fresh, global perspective to the company’s growth strategy after completing her commerce studies at H.R. College.
Under Nadia’s leadership, Parle Agro has grown from a Rs 300 crore company to an Rs 8,000 crore powerhouse, with ambitious targets to reach Rs 20,000 crore in revenue by 2030. Her vision and strategic acumen have been widely recognized, with Nadia being listed among Fortune India’s “40 Under 40 Most Powerful Women” in 2019. She is known for her bold marketing strategies and innovative branding, consistently introducing campaigns and products that capture consumer interest and create new standards in the industry.
Nadia’s transformative role in revamping Frooti, evolving it from a nostalgic childhood drink into a vibrant, youth-centric brand, has been particularly notable. She has also been instrumental in driving the success of Appy Fizz, another popular brand under the Parle Agro umbrella. With her sister Schauna Chauhan, Nadia has helped position Parle Agro as a major player in the Indian beverage industry, alongside other iconic brands like Limca, Maaza, Gold Spot, and Thums Up.
Today, at 40 years old, Nadia is a celebrated leader in the industry, with a reputation for her creative branding genius and ability to drive massive growth. Her story serves as an inspiration to many, demonstrating the power of innovative thinking, strategic vision, and hard work in achieving success. As Parle Agro continues to expand its reach and portfolio, Nadia remains at the forefront, driving the company’s growth and cementing its position as a leader in the Indian beverage industry.