On April 25, 2025, Amul launched its new High Protein Kulfi at a grand event in Kolkata. This innovative product is a game-changer in the market, offering 10g of protein with only 57 calories in every mango-flavored kulfi. The product is low-fat, lactose-free, and prebiotic, with 100 million CFU probiotics and no added sugar. Priced at Rs 40 for a 60g pack, it will soon be available across all of Amul’s quick-commerce partners.
According to Jayen Mehta, Managing Director of Amul, the company is excited to introduce this high-protein product, which is part of a larger range of innovative products, including paratha, sandwich, snacks, ice cream, and coffee. The goal is to ensure that every Indian gets at least 1g of protein per kg of body weight every day. Amul’s high-protein range, launched in 2022, has taken the fitness and nutrition market by storm, with products such as plain lactose-free WPC, lactose-free chocolate WPC, high-protein paneer, and high-protein dahi.
The products have been designed to maximize the protein-to-calorie ratio, allowing people to consume protein without taking in extra calories. With features such as lactose-free, no added sugar, low-fat or fat-free, and less than 100 calories per serving, there is a product to suit every individual’s needs. As the largest manufacturer of cheese in the country, Amul collects over 350 lakh liters of milk every day, ensuring ample milk protein to create high-quality products that fit into the Indian diet.
The Amul Protein range has already become the choice of top athletes and fitness enthusiasts. With its high-protein products, Amul aims to lead the protein revolution in India, which is expected to bring about a significant improvement in the physical strength of Indians. By making high-protein products accessible and affordable, Amul is taking a significant step towards promoting a healthier and stronger India. With its commitment to innovation and quality, Amul is poised to remain a leader in the dairy industry and a trusted brand for fitness enthusiasts and health-conscious individuals.